Rolston orchestrates sbe property’s revamp
The first phase of The Martha Washington Hotel's transformation into The Redbury New York is complete. Los Angeles-based hospitality company sbe, along with the brand’s creative director and Hollywood photographer/music video director, Matthew Rolston, have unveiled a music-inspired design at the 256-key hotel. The first phase involved several floors, including the lobby and surrounding common areas. The multi-phase revamp is slated for completion this summer.
The concierge area at The Redbury New York. Photo: Courtesy of The Redbury New York.
Located on 29th Street between Park and Madison Avenues, the 12-floor hotel is adjacent to Tin Pan Alley, a center of music recording and publication that thrived during the first decades of the 20th century. Rolston dove deep into the city’s history as a birthplace of pop music and rock 'n roll to redesign the property, which is a designated historic landmark.
“I was inspired by the rich cultural history that this area of New York represents,” says Rolston. “Guests will step into a design filled with visual eclecticism, the feeling of soulful American pop music, and a warm and welcoming ambience. Even though my work is extremely diverse, the unifying factors in my hospitality projects have always been a strong sense of place and a special feeling of romance. I want guests to feel both stimulated and relaxed at the same time. That's something we all crave, especially residents of and visitors to New York.”
To help impart that vision, Rolston partnered with the design team behind The Redbury properties in Hollywood and South Beach: Dakota Development (sbe’s development arm) and LA-based Avenue Interior Design.
A glimpse of the lobby at The Redbury New York. Photo: Courtesy of The Redbury New York.
Rolston channeled the bold colors and music culture of Tin Pan Alley into the hotel’s design via vintage music imagery, gramophones, historic photography of the city in the early- to mid-20th century, and 1960s-era patterns and motifs, such as paisley wallpapers and oriental rugs. Similarly, guest rooms are decked out with curated photography and artwork, as well as Bohemian-inspired accents. (The hotel’s décor pays homage to the Bohemian counterculture inspiration behind The Redbury's original flagship in Hollywood, designers say.)
Guest room details at The Redbury New York. Photo: Courtesy of The Redbury New York.
The property is the largest Redbury hotel to date, according to sbe, and also houses meeting spaces with Juliet balconies, and a pre-existing restaurant—dubbed Marta—a concept from Danny Meyer's Union Square Hospitality Group.
Design details at The Redbury New York. Photo: Courtesy of The Redbury New York.
Created by sbe founder and ceo Sam Nazarian and Rolston, The Redbury flag launched in 2010 in Los Angeles. “Since we first conceived The Redbury brand, Rolston and I worked closely together to craft a sensory and immersive experience, allowing guests to feel at home in a theatrical and expressive environment,” says Nazarian. “Matthew once again delivered a design direction that perfectly reflects the bustling artistic community in the NoMad area and reflects our original vision for The Redbury.”
The New York property is a member of the Preferred Hotels & Resorts Lifestyle Collection. Plans for the hotel’s conversion to The Redbury brand were first unveiled last November.
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